The Ministry of Tourism, Environment and Culture is to launch a campaign and a slogan - Lesotho Haeso, to interest local youth in their culture and in tourism.

Announcing the campaign Director of Tourism, Mrs. Mpho Moeketsi said it would attempt to coordinate and manage the tourism sector, while ensuring that all stakeholders to form a coherent and firm base from which domestic and international tourism is encouraged.

The campaign was also directed at the youth, sensitising them on their culture, which has mostly been subsumed by western patterns of life.

O7 March 2006