| SABMiller Manufactures Clear Sorghum Beer | |
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SABMiller, one of the world's largest brewers, has launched a new brand of
clear sorghum beer, Eagle, which is aimed at helping African sorghum beer
drinkers move up the beer ladder to clear lager by bridging the gap between
the two.
The new brand was unveiled at a presentation on Wednesday by SABMiller's managing director for the Africa and Asia division, Andre Parker. According to managing director for the Africa and Asia division, Andre Parker, instead of the usual cloudy appearance of sorghum-based beer, it is a look-alike to normal lagers, with the same alcohol level as well. Through the new brand, SABMiller is helping to expand the sorghum growing industries and create new jobs, Parker said. It has already been launched in Uganda, and is set to be launched in Zambia on April 1, as well as in Zimbabwe. There was good potential for Eagle in Tanzania, while its introduction into Mozambique was also being researched. SABMiller owns South African Breweries 09 February 2005 |
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