| MISA-Lesotho Gender and Media Audience Study | |
| The
Media Institute of Southern Africa -Lesotho (MISA) and the Gender and Media
Southern Africa (GEMSA) Network launched a gender and media audience study
on May 16. The study will involve one-on-one interviews with approximately 180 men and women of different ages. It will be conducted in Maseru, Mafeteng, and Maputsoe and is expected to be completed by July this year. Part of a study covering six Southern African countries, the research aims at finding people's responses to the media, specifically from a gender base perspective. As part of the study, MISA Lesotho and GEMSA will also be monitoring two radio talk shows: Radio Lesotho's 'Seboping' and PC FM's 'Let's Talk', a press statement from MISA-Lesotho said. Conducted in three different geographical areas in each country, results from the six countries will feed into the regional sample from all other Southern African Development Community (SADC) countries, including findings of the first phase of the study, which also covered six countries. The Gender and Media Baseline Study of 2003, among others found that women are severely under-represented in the media in Southern Africa, the MILES statement said. 18 May 2005 |
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